Derek Jeter is joining a new team, and stepping up to the plate once again, but this time he won't be needed to get a clutch hit. He's about to become the new face of BetMGM's new national marketing campaign called 'Legendary Plays.'
This collaboration, spanning multiple years, will see Jeter step up as BetMGM's newest brand ambassador. The former New York Yankees star is known for his remarkable career and leadership on and off the field.
Set to launch tomorrow, this campaign will showcase memorable sports moments that sports fans across the U.S. can connect with. But that's not all. The plan is to add Jeter's name to BetMGM's list of successful online casino games.
Derek Jeter Gets His Own Slot Machine
In a unique move, BetMGM Casino will offer a Derek Jeter-themed slot game.
This game is groundbreaking as it's the first time a former or current pro baseball player is featured in an online casino game. With some of Jeter’s career-making moments woven into the game, BetMGM hopes to attract fans and set a new standard in the online gaming world.
"BetMGM's commitment to excellence and overall approach help them stand out as an innovator in their space," Jeter said. "They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company's continued growth."
Players can expect a game experience that honors Jeter’s baseball legacy and the thrill he brought to the field.
Jeter will also be called upon to promote responsible gambling. He joins a list of former professional athletes, including sports greats like Barry Sanders and Wayne Gretzky, and rising poker star Abby Merk, who all collaborate with BetMGM.
Who is Derek Jeter?
Derek Jeter is considered to be one of the greatest shortstops in Major League Baseball (MLB) history. Jeter played his entire 20-year MLB career (1995–2014) with the New York Yankees.
Jeter was known for his leadership, consistency, and clutch performances, earning him the nickname "the Captain." He was the Yankees' team captain from 2003 until his retirement.
Over his career, Jeter won five World Series championships and was a 14-time All-Star. He received numerous individual honors, including five Gold Glove Awards, five Silver Slugger Awards, the 1996 American League Rookie of the Year, and the 2000 World Series MVP.
Jeter Also Expected to Attend BetMGM Events
Besides just appearing in ads, he'll also take part in special VIP events and push for responsible gambling practices in both the U.S. and Canada.
Casey Hurbis, BetMGM's Chief Marketing Officer, says Jeter’s well-respected reputation and mass appeal make him an ideal brand ambassador.
"As BetMGM's brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter," Hurbis said. "'The Captain's' universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM."
The partnership fuses Jeter’s legendary status with BetMGM’s cutting-edge online gaming strategies. BetMGM offers sports betting and online gaming via BetMGM, Borgata Casino, Party Casino and Party Poker.
BetMGM Online Casino is currently legal and operational in the following U.S. states:
Michigan
New Jersey
Pennsylvania
West Virginia
You do not need to be a resident of these states, but you must be physically located within state lines while playing.
