2 Friday College Basketball Sharp Picks: Creighton vs. Marquette, Bethune Cookman vs. Incarnate Word

One of these games is the most popular college basketball game on the Friday night slate, in terms of betting volume.

The other, well, is about as random of a contest as you can possibly gin up.

And yet, sharp and big moneyed bettors are aligned in their opinions for each of these contests.

Creighton vs. Marquette tips off at 8:30 p.m. ET. Meanwhile, mighty Bethune-Cookman takes on Incarnate Word at 6:30 p.m. ET.

And don't worry, you can stream that on ESPN+ in, like, 480p.

I don't want to understate just how random that latter game is.

But those types of college basketball markets — not popular at all, demographic-dependent — tend to be more inefficient on average. Consequently, there are more instances where the market isn't set at its equilibrium price.

And when there are expert bettors piling heavy dollars on one side in inefficient markets, that's something to take note of. The Action Network's proprietary data gleans as much.

2 Friday College Basketball Sharp Picks: Creighton vs. Marquette, Bethune Cookman vs. Incarnate Word

Odds and betting data updated as of 3 p.m. ET.