Super Bowl Mention Markets: What Will the Announcers Say During Super Bowl LX?

Senior Editor

Feb 06, 2026, 11:57 AM EST

Super Bowl Mention Markets: What Will the Announcers Say During Super Bowl LX? article feature image

2 min read

Credit:

Oct 19, 2025; Santa Clara, California, USA; NBC Sports commentator Cris Collinsworth after the game between the San Francisco 49ers and the Atlanta Falcons at Levi’s Stadium. Mandatory Credit: Darren Yamashita-Imagn Images

Forget the Gatorade color—some of the most talked-about props for Super Bowl LX are happening in the broadcast booth.Mention markets on Kalshi allow traders to buy and sell contracts based on whether the announcers say specific words or phrases during the live broadcast. For Super Bowl LX, the spotlight is on NBC’s duo: play-by-play veteran Mike Tirico and color commentator Cris Collinsworth.

If either Tirico or Collinsworth utters a tracked phrase between kickoff and the final whistle, the "Yes" contract for that word or phrase pays out $1.00. It’s a game of narrative scouting: will they stick to the script, or will a blowout lead to some "off-the-wall" chatter?

If you want to trade on the what the announcers will say during Super Bowl LX, be sure to claim a $10 bonus with the Kalshi promo code:

Live Super Bowl LX Mention Markets at Kalshi

Here are the live odds for Super Bowl LX mention markets at Kalshi

The "Sure Things": MVP, Safety, and Tom Brady

According to Kalshi's live order books, some phrases are trading near certainty. The term "MVP" is essentially a lock, as the broadcast team will inevitably discuss the race for the Pete Rozelle Trophy.

The word "Safety" is also trading at a staggering probability. This is a "dual-threat" market; the phrase hits whether Mike describes a rare two-point scoring play or Cris analyzes the deep-field coverage of a star defensive back. Between the literal score and the defensive position, it is one of the safest trades on the board.

Then there's the G.O.A.T. Despite being retired, "Tom Brady" remains a favorite. Given the Patriots' presence in this year's Big Game, Tirico’s penchant for historical context makes traders feel that Brady is a likely mention.

The Long Shots: West Coast, Cardi B, and the Tush Push

While the "sure things" offer steady (if low) returns, the real volatility lies in the niche narratives:

West Coast: Despite the game being played in California, this is trading as a moderate underdog. Unless Collinsworth dives deep into the "West Coast Offense" coaching tree, it may go unsaid.
Cardi B: This rapper is a speculative play. Traders are banking on a guest appearance during Bad Bunny’s halftime show or a high-profile commercial featuring the rapper.
Tush Push: Once a broadcast staple, the phrase has cooled. It is now a "situational" market—traders are watching for a New England goal-line stand to see if Mike or Cris pulls the phrase out of the archives.

What is Kalshi?

Different than a traditional sportsbook and available in all 50 states, Kalshi allows users to make predictions across several unique markets, including sports, entertainment, elections and even weather.

Kalshi operates on a contract-based system where users buy "contracts" (priced between 1–99 cents) based on whether they believe a specific event will happen. The price of each contract fluctuates in real time based on market sentiment and like the stock market, traders can sell positions early to lock in profits (or minimize losses).

About the Author

William Boor is a Senior editor for the Action Network. He has worked in sports for over a decade since graduating from Arizona State's Cronkite School of Journalism. Before joining the Action Network, Boor worked at MLB.com.

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