PGA TOUR Partners With Amazon to Power App That Will Show Every Shot at PLAYERS
Photo by Keyur Khamar/PGA TOUR. Pictured: Rory McIlroy
Golf bettors got good news on Tuesday morning when the PGA TOUR announced a partnership with Amazon Web Services, which includes an app to watch every shot during the upcoming PLAYERS Championship.
AWS will power the technology for multiple PGA TOUR features, including Every Shot Live, TourCast, historical data and more. This agreement makes AWS the official cloud partner of the PGA TOUR.
“This transformational partnership with AWS will give our fans the opportunity to experience the PGA TOUR like never before,” PGA TOUR Commissioner Jay Monahan said in a release. “Growing and diversifying our fan base is a top priority for us, and thanks to the collaboration and innovation from AWS, we are creating more ways to experience the game of golf, while personalizing our content to enable fans to engage with the tournaments and players they support.”
Every Shot Live is an app that will be used at The PLAYERS, which begins March 11. Its goal is to provide live access of every shot to each golfer in the field, which means bettors wouldn't miss a second of action from anyone on their betting card. It would be available for subscribers of PGA TOUR Live.
Every Shot Live will only be available for The PLAYERS, with "no tournaments beyond that for right now," according to a TOUR spokesperson.
Every Shot Live was used last year for the 2020 PLAYERS, but the tournament was canceled after one round due to the COVID-19 pandemic last March. The product wasn't perfect and not every shot was 'live' but with a year to improve the product, fans are hoping it's ready to live up to expectations in 2021.
In addition to the Every Shot Live app, AWS intends to upgrade the TourCast leaderboard on the PGA TOUR app. Plus, the TOUR will stream historical moments with “nearly 100 years of media content to AWS – including video, audio, and images dating back to the 1928 Los Angeles Open," the release said.
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